The challenge was begun by Danish innovation corporation EcoXpac in 2010, Using the Carlsberg Team joining in 2015 to initiate the “The inexperienced fibre bottle”, a challenge where Carlsberg and EcoXpac ended up collaborating on a primary paper bottle prototype determined by recycled fibres. Readily available in 500ml and 330ml, https://sites.google.com/view/gable-top-packaging/gable-top-cartons