IBM’s solution selling tactic is an additional exemplary case. By shifting from merchandise-targeted offering to furnishing personalized solutions to buyers, IBM was in a position to construct more robust relationships and maximize product sales. Consultative Advertising:Consultative providing, also referred to as solution promoting, entails acting like a reliable advisor to https://hbs-case-study-writing-he58883.onesmablog.com/a-secret-weapon-for-hire-someone-to-write-my-hbs-case-study-70308045